I enjoyed very much the insights offered by Dijck and Nieborg in their paper titled Wikinomics and its discontents: A critical analysis of Web 2.0 business manifesto. See http://nms.sagepub.com/content/11/5/855.abstract
The authors made a close reading of discourses describing media users and their roles in the new media. They argued that discourses of Wikinomics, We-Think, and participatory culture, are making claims that are being accepted universally and unreflectively. These influential works had attempted to lead us into a “new world” which boundary between media users and the media companies is blurred. Without paying attention to deconstructing the differences between the roles of users and other new media actors, we are straying further away from understanding the very “new world” we thought we have understood.
A highly recommended reading!